Switchboard for ecommerce
One inbox for every channel your customers actually use — WhatsApp, Instagram, TikTok DM, email, SMS, live chat — plus marketing automation that actually knows what your support team already said. Order-status replies in 3 seconds; cart recovery that doesn’t feel like spam.
High volume, fragmented channels, zero context
A customer DMs you on Instagram asking “where’s my order?” They email 2 hours later because they didn’t get a reply. Then they reply to your abandoned-cart SMS from last week, still annoyed. Three tickets, three agents, zero shared context — and the customer thinks your brand is a mess.
Meanwhile, your ESP is firing a “we miss you” campaign at a customer who literally has an open return ticket. Your loyalty program has no idea this person is a VIP who’s spent $2,400 in the last year. Your support team doesn’t know the customer just clicked on yesterday’s launch email.
When support and marketing live in separate tools, you’re constantly apologizing for your own automations. Switchboard brings both sides onto the same customer record — so when a customer writes in, the AI knows what they bought, what they looked at, and whether they’re happy before drafting a word.
What Switchboard does for ecommerce
Order status in 3 seconds
Where’s my order? AI pulls tracking directly from Shopify or your 3PL, summarizes delivery ETA in conversational language, and sends proactive delivery alerts before the customer asks.
Conversational cart recovery
Instead of generic “You left something behind” emails, send a two-way text: “Hey Sarah, noticed you were looking at the linen duvet. Have a quick sizing question?” Customers reply; AI answers and closes.
VIP tier detection + fast-lane routing
Customers with high lifetime value or active subscriptions bypass queues and get routed immediately to dedicated senior agents or given instant store-credit resolutions.
Self-service returns + exchange flows
Guided return portal directly in WhatsApp or web chat. Generates prepaid return labels, checks return-window eligibility, and offers instant bonus store credit to save the sale.
Catalog search + product recommendation
Customers ask “What serum should I use for dry skin in winter?” AI searches your product catalog, explains ingredient benefits, and generates a pre-loaded checkout link.
Unified support + marketing history
Your support team sees which campaigns the customer received; your marketing automations pause automatically while a support ticket is open. Zero awkward overlaps.
What it sounds like in production
Demonstrative Simulation: All names, entities, and scenarios shown are synthetic reference models engineered for workflow demonstration.
From $299/mo. All channels. Unlimited users. Pilot Welcome Offer: Enterprise tier ($999/mo value) for $299/mo.
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